Paul Talks About IES Texas Solar & Their Journey To Scaling Four Territories From 26 Up To 196 Keywords On Page One Of Google In 3 Months

IES Texas Solar

Scaled four territories from 26 up to 196 keywords on page one of Google in 3 Months

Industry: Solar Panel Installation

IES Texas Solar - Location #1 Austin, Texas

Austin IES TX Solar Case Study

IES Texas Solar - Location #2 Houston, Texas

Houston IES TX SOlar Case Study

IES Texas Solar - Location #3 San Antonio, Texas

San Antonio IES TX Solar Case Study

IES Texas Solar - Location #4 Dallas, Texas

Dallas IES TX Solar Case Study

Full Interview Transcription

Paul Kleen:

Okay, so really quickly, I'm going to prove all of the stats that we're showing on IES Texas Solar. So I use a software called BrightLocal, which really anyone can sign up for. So it's a pretty affordable software. It just helps you manage your local SEO rankings, and it takes a screenshot every single week, and then it makes an aggregate total of how many keywords you're ranking for on page one, right? So it's a nice software to have running in the background.

Paul Kleen:

Now, these are the screenshots we've shown on our site to show that we're working with their Dallas location, their Austin location, their Houston location, and San Antonio, right? So we started here in August, with 22. And that was kind of their first week working with us. So jumping over to September, and then getting into October, and all of November. So the first week, really, of December was their official kind of 90 days with us. So I'm showing it in my screenshot that they have three, plus 33, plus 44 total keywords ranking.

Paul Kleen:

And what I'm looking at there is right here in this spot, it shows position one with a little colon. What that means is that they're trying to show you how many total keywords are ranking on page one, spot one, it says three. And positions two to five, that means page one of Google in the top half, and there were 33 keywords there. And then position six to five is basically the bottom half, right? So there are 44 keywords there in the bottom half.

Paul Kleen:

And looking at the beginning, what this is trying to illustrate on my screenshots is that they were significantly less successful in August before they hired us. They only had 22 keywords on page one, which I actually think, just for the record, is pretty good, but relative to what they are now, it's poor results. And they had 22 keywords in the top half of Google, but none in position one and none in the bottom half. And then the remaining 118 keywords that they should have been focusing on, they were nowhere to be found, right? So position 51 and up basically just means somewhere deeper than page five of Google, which nobody goes to, right?

Paul Kleen:

So position 11 to 20 is page two. Positions 21 to 50 is pages three, four, and five. So anything below that, below position 11, those three little spaces below it, those are pointless. It's important to track it, though, because you need to know how many keywords you have on deck. So they had none on deck. They were not going to improve beyond 22 keywords in August.

Paul Kleen:

Then they hired us. Fast forward to December, second week of December when we were done with our 90 days, they had 14 plus nine keywords also on deck, in addition to the over 80 that were ranking on page one already. So they might actually come close to breaking around a hundred keywords on page one given enough time. And that's why I still like to track pages two through five, because it could eventually become page one rankings. So there's only 37 keywords left that they're tracking that are not on their way up. And that's the 37th, they're in pages 51 and up. And compared to August, there were 118 that were nowhere to be found. So they've significantly reduced that position 51 and up number.

Paul Kleen:

And going over to Austin just to prove, again, here, there were only two keywords, right? Zooming in a bit on page one, and they were in the top half. None in position one, none in the bottom half. Fast forwarding to where we're at December, so there were 54 plus 256 on page one.

Paul Kleen:

And getting to Houston, there were two. Fast forward to December, there were 38. And then getting into San Antonio, there's just nothing ranking. And then fast forwarding to December, there were 22. Okay. So that's the overall rankings in the software we use in our screenshots.

Paul Kleen:

Now, the other question that you might be asking is what keywords were they ranking for? So for this particular client, solar panel installation and the city name is really, it's the most important keyword. And you could look at synonyms like solar panel contractors, or solar panel companies, commercial solar panel installation. But this really serves as a broad match of all of those terms. And they'll rank really high on most of those combinations. We just put in this keyword plus the city that we're trying to rank for, and that's a city outside, just around the hometown of Dallas, right? So they have Dallas in here as well, but they also have all the towns and cities surrounding Dallas within their drive market.

Paul Kleen:

So we looked at the Dallas-Fort Worth area, and we said, "Okay, any city that has over 5,000 inhabitants that's in the drive market of DFW, we want that to be a keyword we pay attention to." And same thing, we did the exact same thing with Austin, with Houston, and then with San Antonio. Okay. So you'll see the keywords are the exact same, it's solar panel installation and then the cities and towns that are all in that drive market for that particular city. So in Austin you have Pflugerville, you have Kyle, and you have Buda, and you have all these different cities that are pretty large. They have 20 to a 100,000 residents, but we don't want to forget about them.

Paul Kleen:

So a lot of times people are tempted just to focus on the city center, the kind of downtown area, but that's not really, for this client, that's not where all the homeowners live, and it's not really where all the businesses live. Sure, there's a lot of skyscrapers and things in the downtown area, but the surrounding 40-mile drive market has a humongous amount of density. And there's a lot of office buildings for commercial work. There's a lot of residential homes for B2C work. So they don't want to ignore that, because there's also lot less competition out there. So it's really a valuable space for them to have low competition and high revenue gains. And so that's the scope, is we said we want to focus on all these areas, not just the city.

Paul Kleen:

So the other great thing about the software is if you click on one of these listings, this is just, again, to prove that the results we're showing are real, is that it stores this screenshot, right, which is really handy for this particular case study, because we can prove that these rankings actually exist and that they actually are on page one. And so what this is saying is that the solar panel installation Addison keyword, which is a town nearby their area that they're trying to focus on, is ranking in position two, which is page one, spot two. So it takes this screenshot. It lets you zoom in and prove that's the keyword. And then it shows right here in position two, that that is their ranking, right? So right below the top ranking in between Energy Sage and this directory of houzz.com, right? So IES TX Solar page one, spot two, just where the report says it would be.

Paul Kleen:

So if you were to go through each of these keywords, you'd basically see the exact same thing. I'm not going to go through all of those today. I just wanted to prove that everything in this screenshot that we're debuting on this case study is a 100% legitimate result. And the other thing I wanted to show was just elaborate a little bit on the scope of work. Thanks.